How we buy things has changed. Therefore many organizations have had to get creative in ways they provide content to support how buyers buy. Many marketing and learning and development teams are turning to a new method of content distribution to get attention and ensure knowledge is transferred. It’s called…
Edu-Marketing. Now, you won’t find this word in the dictionary, but Edu-Marketing is using video as an educational tool for prospective customers or partners. The thought is by providing educational content, your organization or team will also be seen as a leader and the preferred choice when choosing who to do business with.
Here are the top 3 ways to an organization can begin to Edu-Market :
- Paid Video-Based Courses. Organizations are more than willing to spend money and send their employees to conferences or instructor-led learning events, so why wouldn’t they pay to educate their employees via online courses? The current online learning market is estimated at $56.2 Billion and supposed to double over the next 2 years. If your organization has deep expertise in the current changes in mortgage services, why not build a course partners or potential clients could take to get up to speed?
- Free content. If trying to monetize intellectual knowledge by selling courses to prospective customers isn’t appealing, how about giving it away? An example of a company that’s doing this exceptionally well is Wistia. Wistia is professional video hosting site with great analytics and video marketing tools. Since Wistia offers products around video hosting for businesses, they give away free educational content in four categories that they believe will help customers or prospective customers maximize their use of Wistia. The amount of time and energy they put into their Edumarketing approach is incredible and it’s paying off. Check out the “learn hub” page on their website to see edu-marketing in action.
- Educational Advertising. Building videos that educate clients about trends, insights, or the future of a particular industry is currently the most popular of the 3 ways to edumarket. Companies go wrong when they build videos that talk about product features and functions rather than educating or adding value to potential buyers.
” Courage is being scared to death…. and saddling up anyways.” – John Wayne.
Saddle up like the Big Duke, and commit to using “edu-marketing” as a new way to share knowledge and create opportunity for yourself or your organization.
