How to Lead With Courage

One old and plenty of new pencils on black background

Leaders must develop many attributes or skills if they want to have a meaningful impact in the workplace. Having a positive attitude will change your life, empathy improves your ability to connect with team members, while a focus on goal setting and accountability ensures that your team members meet their professional potential.  

But among all these essential elements of leadership, the value of courage is consistently overlooked. Part of this is because when we first think of courage, we tend to think of heroic acts like landing a plane on the Hudson or running into a burning building to save someone. Right behind a heroic act, courage is often thought of as an attribute that only a few extraordinary leaders possess. One’s that walk around with a big S on the chest like the comic Superman.

While these are widely popular views of courage, it is a far cry from how it’s used by great leaders on a daily basis and the word’s actual meaning. I defined it in my book Building the Best as the “ability to do something that frightens you.”

C.S. Lewis famously said, “Courage is not simply one of the virtues but the form of every virtue at the testing point, which means at the point of highest reality.” Lewis got it right because each and every virtue a leader needs to possess will meet its testing point at some time. If that wasn’t enough the great William Wallace said it well in Braveheart; “people don’t follow titles; they follow courage.”

People don’t follow titles; they follow courage.  

In other words, a courageous leader is precisely the kind of leader required in today’s hyper-changing marketplace. 

What Happens When You’re Courageous

When you haven’t made many courageous decisions in your life or career, it’s tempting to believe you are just not a fearless leader. Reject this negative thinking with all your might. Courage can be exercised at any time with situations big and small by anyone willing to embrace it. 

While neuroscience research suggests that some people innately possess a thrill-seeking or “Type T” personality, courage is still required to act whether you are wired with higher risk tolerance levels or not.  

In working with leaders from all different backgrounds and industries, two significant outcomes happen when leaders are courageous. 

  1. Clarity in the Future
  2. Increased Opportunities

Clarity in the Future

One of the things many professionals are struggling with right now is clarity in their journey. There is so much uncertainty and doubt surrounding us right now; it has many questioning their purpose and pathway. What is ironic is when you are frightened and decide to do something anyway, it creates clarity, not confusion. It shows us that we are on the right or wrong path whereas if we did not act, we would remain stuck in the same place filled with uncertainty. 

Leaders Who Act Courageously Create Clarity, Not Confusion

While we aspire to have clarity as quickly as possible, it is also true that the clarity we want may not find us at our own timeline, but at at later time. However, it should provide confidence to know that when you are choosing courage, you are on the path towards clarity. 

Increase in Opportunities

Something funny happens when you act courageously as a leader, opportunity finds you. With an increase in opportunities comes the ability to make a significant impact on others and drive additional revenue. 

Entrepreneur John Wiesehan told me, “Opportunity dances with those already on the dance floor. When you act courageously, these new opportunities have a funny way of finding you. Which then allows you to make calculated decisions about which opportunities to pursue.” 

Courageous leaders can examine new opportunities quickly, as Wiesehan suggests, to reject recklessness. If they feel they lack information or the bandwidth to pursue something, it allows them to choose the right time to act courageously in the future.

How to Be More Courageous

Since courage is essential in leadership and provides significant upside, we must work hard to exercise it. Here are a few of the strategies I have seen be effective:

  1. Write Down the Worst Possible Outcome. Our brains are fascinating because we have an almond-shaped mass in them called an Amygdala. This part of our brain has become best known for its role in fear processing. This means that this area in our brain controls fear and our responses to it. You are naturally wired to run from or avoid things that can be harmful.  Getting in the habit of writing down the worst possible outcome from acting on something that frightens you often provides insight that the worst scenario isn’t actually all that bad.  
  2. Quantify the Best Possible Outcome. Since our brains constantly evaluate either the pain or gain in every situation, highlighting the benefits of courageous leadership is a powerful method to encourage action. Regardless if the end outcome meets or even exceeds our expectations, the practice of allowing your brain to visualize the possible benefits in a situation is a decisive step in the process of being more courageous. 
  3. Lean Into the Emotions. Acting as if emotions such as doubt or fear do not exist is a false path to courage. Being open and honest about your emotions is not a weakness; it is a strength. In a recent episode of Brene Brown’s Dare to Lead Podcast, Dr. Susan David was speaking about the dangers of Toxic Positivity and said, “Emotions are data, not directives. We get to choose who we want to be; our emotions don’t.” The wisdom in Dr. David’s words can’t be overstated. Allow yourself to experience the emotions that would cause you not to act courageously and then decide to move forward despite them when it makes sense. 

“Emotions are data, not directives. We get to choose who we want to be; our emotions don’t.” Dr. Susan David


The better you get at acting as a courageous leader, the easier it will be to set your fear aside and lead people, teams, and organizations to a better place than they are today. To quote the great Nelson Mandela, “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” 

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About the Author: John Eades is the CEO of LearnLoft, a leadership development company helping executives and managers to lead their best. He was named one of LinkedIn’s Top Voices in Management & Workplace. John is also the author of Building the Best: 8 Proven Leadership Principles to Elevate Others to Success. You can follow him on Instagram @johngeades.

How Leaders Make Better Decisions

Business planning and decision conceptual image

Should you take the promotion? Should you hire or fire a team member? Should the organization go in a new direction? Should you improve your teamwork? These are common decisions leaders have the responsibility to make on a daily basis. And while they vary in terms of magnitude, they all require some form of discernment. After all, each of them could have a significant impact on both the present and the future.

One of the most important skills for leaders to develop is discernment in order to make better decisions. While this seems obvious and easy, turns out decision making is tough. Some research suggests we make as many as 35,000 decisions every day. While it’s hard to imagine the number is that high, “If leaders make the small daily decisions correctly, it makes the bigger decisions much easier.”

“If leaders make the small daily decisions correctly, it makes the bigger decisions much easier.”

In studying the best leaders on the planet to write Building the Best, it turns out they use strategies and tactics to help them discern and make the right small decisions more often. If you want to mimic or learn from them, here are a few of my favorites:

Transfer Ownership

With the NFL football season right around the corner, Bill Belichick has some interesting strategies for making successful decisions. One of my favorites is allowing his team’s work ethic, competitiveness, and results to make the decisions for him about who starts and who sits.

Belichick gathers his team at the beginning of training camp and shows them a blank depth chart. He tells his team, “I don’t make the depth chart; you guys make the depth chart.” 

By making it clear to your team that they are actually in control of the decisions, you’ll transfer ownership of the decisions to where it should reside in the first place. 

The 40-70 Rule

In our virtual leadership workshops, I coach leaders to leverage Colin Powell’s 40-70 Rule when making a decision, then running it through both the short and long-term ramifications. If you aren’t familiar with the 40-70 Rule, Powell says, “Every time you face a tough decision, you should have no less than forty percent and no more than seventy percent of the information you need to make the decision.”  

If you decide with less than forty percent of the information, you are taking a wild guess, but if you wait until you have over 70% of the information, you are making it too late. 

The art of this rule is using both your intuition, experience, expertise, and also the priorities of short vs. long-term ramifications. The 40-70 Rule is a powerful strategy to get comfortable with making smarter decisions before it’s too late. 

Uncomfortable Pause to Wait for Rational Thinking

One of the most significant mistakes leaders make is allowing decisions to be made solely based on emotion. Emotional decisions are made swiftly and are reactive. While this can be useful when there’s immediate danger, it’s almost always a poor method over making business decisions.  

Leaders embrace the responsibility of making big decisions, but they’re never made only with emotions.

Removing all emotion from a decision isn’t possible. In fact, I’ve seen emotions lead to a long-overdue decision. Instead of trying to remove all emotions, a better strategy is to acknowledge your emotions. Pay attention to your feelings and how they may be impacting your thoughts. Then, embrace an uncomfortable pause and elevate your rational thinking by listing out the actual pros and cons so you can make the best decision possible.  

Seek Wise Perspectives

Someone has to own the process and make the decisions, but rarely do great leaders make decisions on their own. Almost every great leader I have interviewed surrounds themselves with a trusted inner circle who helps guide their decision-making process. 

Most of the time, this inner circle includes a professional coach, a mentor with more experience, a spouse, and/or colleagues.  

As your decisions get larger, be sure you have a similar group of people to help you think logically and from all angles. 

Consider the Worst Outcome Not the Best

I have written at length about how the best leaders are optimistic and have an intense desire to win. This means more often than not, they are thinking about all the good things that will happen as a result of their decision, not the alternative.

To counteract this, an effective strategy when making a decision is to write down the worst possible outcome of a decision. My experience has been that the worst possible outcome is rarely catastrophic. Most decisions aren’t life or death.

As long as your intentions are in the best interest of the greater good and not to serve your self-interests, considering the worst outcome will free you up to make the best decision possible.


Our days are filled with decisions, both big and small. Lean into the discernment process by leveraging some of these strategies to set you and your team up for success.

I am working on doing a better job of engaging with readers of the Building the Best Newsletter on LinkedIn. If you see this, do me a favor and answer this question in the comments below.

What strategies do you use, or have you seen other great leaders use to make great decisions?

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About the Author: John Eades is the CEO of LearnLoft, a leadership development company helping improve the performance of struggling managers. He was named one of LinkedIn’s Top Voices in Management & Workplace. John is also the author of  Building the Best: 8 Proven Leadership Principles to Elevate Others to Success. You can follow him on Instagram @johngeades.