How to Lead with Noble Purpose with Lisa McLeod

In Season 4 Ep. 3 we are joined by Lisa McLeod, the founder of McLeod & More. She is sales leadership expert who created the  “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%.  Her bestselling book,  Selling with Noble Purpose, has been a game changer at global firms and her newest book Leading with Noble Purpose came out earlier this year.  

You can find her on twitter @LisaEarleMcLeod.

Our conversation was real and focused heavily on why having a business purpose is so important. A few of the highlights include:

- What does Noble Purpose mean?

- Why is "noble" so important in sales?

- Why making an impact on other people is so important

- Why having a business purpose is so important

- How to get customer engagement and competitive differentiation

- What leaders who make the most money focus on

- How to make an impact regardless if you are the CEO

- Why the boss is so important

- Why telling your backstory as a leader is so important

- What causes older leaders to not tell their backstory

- What’s the dumbest idea in business

- Why emotions matter so much

- What is the true test of a leader?

- Why storytelling is so important in leadership

- Leaders set the temperature

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