Lessons From The World Cup: The Best Teams Have Learned These 4 Things

As you almost certainly know, the World Cup is currently taking place in Russia. It has attracted the largest audience of any sporting event in the world. These captivated spectators showcase their support in the most intense display of national pride. Entertainment factor aside, there are many valuable lessons to be learned as the most anticipated tournament is underway.

The World Cup Champion will not be the team with the most talent, but rather, the one that is the strongest cohesive unit.

This has already proven to be true as the defending champion, Germany, failed to make it out of the group stage. Arguably the most talent-rich team participating, they missed the mark anyway.

While you continue to enjoy the World Cup over the next few weeks, allow yourself to watch for and observe what the best team’s do to be successful. I guarantee you these four lessons directly contribute:

1. One player does not make a team.

During the first season of the Revisionist History podcast, Malcolm Gladwell highlighted the research of economists Chris Anderson and David Salley around their idea of weak-link vs strong-link networks. They asked: What matters more, how good your best player is or how good your worst player is?

In soccer, your worst player matters more than your best player. Mistakes are an important part of the game, and having a superstar doesn’t mean you have an outstanding team. While the TV and media coverage has been dominated with talk of the top players like Lionel Messi, Christiano Ronaldo, Neymar, and Mohamed Salah, the depth of the teammates that surround them will determine who hoists the World Cup trophy on July 15th.

Most companies and teams are run like strong-link organizations. They focus primarily on satisfying top performers to keep them at the company. In my opinion, you need to at least think long and hard about moving to a weak-link organization for one key reason: social media. It only takes one employee hiccup or poor customer experience for an issue to go viral and massively impact your business.

2. Fundamentals are more important than flair.

Every fan in the world falls in love with the player who has the most flair. But, the only way these great athletes can complete these eye-catching tricks is because of their deep commitment to the fundamentals.

Each and every one of the World Cup players has spent an uncomfortable amount of time rehearsing the fundamentals of their game. In soccer, it is dribbling, passing, communicating, ball control, and alignment.

The team that raises the trophy will not forget these. They will take care of the ball, make the right pass at the right time, and communicate like it is the most important game of their lives (because it is).

It’s amazing how many professionals forget to work on the fundamentals as they progress in their career. The best leaders of teams don’t allow this to happen–they set standards of practice time and hold their team members accountable. That’s how you hone the foundational skills of those around you.

3. The managers matter.

Most fans only focus on the players on the field. The coaches behind the scenes are just as necessary for success.

Teams will only go as far as their leaders can take them.

In soccer, the best managers focus on culture, strategy, defining standards of performance, and creating an environment that helps their players be successful.

Same goes in business. As a leader, you can’t elevate a company all by yourselves, but you play enormous roles developing the ceiling of your organizations. That’s why having intentionally thought-out leadership development programs at every level of your organization is a must.

4. Positivity will always prevail.

Jon Gordon, author of the new book The Power of a Positive Team, has studied many of the best teams–and according to him, having a positive mindset is one of the most influential factors for success. However, the achievement will not come from just thinking positive. Gordon writes:

“Negativity exists and you can’t ignore it if you want to build a positive, powerful team,”

You must address the negativity and not allow it to breed and grow. Confront it, transform it, or remove it. Put simply, the team that wins the World Cup will have made a conscious effort to keep negativity out of the locker room. You’ve probably worked in an organization with a negative or toxic culture. If so, you know: It drains you. Put a huge focus on setting standards for positivity and not allowing anyone to bring negative energy into the office. If someone does, they’ll have to find another place to work.

A version of this article just appeared on Inc.com.

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About the Author John Eades is the CEO of LearnLoft, a full-service organizational health company which exists to turn managers into leaders and create healthier places to work. John was named one of LinkedIn’s 2017 Top Voices in Management & Workplace and was awarded the 2017 Readership Award by Training Industry.com. John is also the host of the “Follow My Lead” Podcast, a show that transfers stories and best practices from today’s leaders to the leaders of tomorrow. He is also the author of FML: Standing Out and Being a Leader and the upcoming book “The Welder Leader.” You can follow him on instagram @johngeades.

The Rise in Edu-Marketing and How to be Part of It

How we buy things has changed. Therefore many organizations have had to get creative in ways they provide content to support how buyers buy.  Many marketing and learning and development teams are turning to a new method of content distribution to get attention and ensure knowledge is transferred.  It’s called…

Edu-Marketing. Now, you won’t find this word in the dictionary, but Edu-Marketing is using video as an educational tool for prospective customers or partners. The thought is by providing educational content, your organization or team will also be seen as a leader and the preferred choice when choosing who to do business with.

Here are the top 3 ways to an organization can begin to Edu-Market :

  1. Paid Video-Based Courses. Organizations are more than willing to spend money and send their employees to conferences or instructor-led learning events, so why wouldn’t they pay to educate their employees via online courses? The current online learning market is estimated at $56.2 Billion and supposed to double over the next 2 years.  If your organization has deep expertise in the current changes in mortgage services, why not build a course partners or potential clients could take to get up to speed?
  2. Free content. If trying to monetize intellectual knowledge by selling courses to prospective customers isn’t appealing, how about giving it away? An example of a company that’s doing this exceptionally well is Wistia. Wistia is professional video hosting site with great analytics and video marketing tools. Since Wistia offers products around video hosting for businesses, they give away free educational content in four categories that they believe will help customers or prospective customers maximize their use of Wistia. The amount of time and energy they put into their Edumarketing approach is incredible and it’s paying off. Check out the “learn hub”  page on their website to see edu-marketing in action.
  3. Educational Advertising. Building videos that educate clients about trends, insights, or the future of a particular industry is currently the most popular of the 3 ways to edumarket. Companies go wrong when they build videos that talk about product features and functions rather than educating or adding value to potential buyers.

 ” Courage is being scared to death…. and saddling up anyways.”  – John Wayne.

Saddle up like the Big Duke, and commit to using “edu-marketing” as a new way to share knowledge and create opportunity for yourself or your organization.